As a wellness blog owner looking for ways to grow your blog and drive traffic and user engagement, you must recognize the need for quality content. With the increase of the obesity cases, more and more wellness blogs have been started. The competition in this field of blogging is high given the many great bloggers we have.
Fortunately, everyone has a place in this crowded marketplace. The industry has reached an amazing $3.72 trillion in 2015, and it’s only getting stronger. It offers endless opportunities for businesses and customers alike.
The key to success is to set yourself apart from the competition. Nowadys, nobody is interested in reading the same old story about youthful skin and weight loss. What they are in need of right now is facts and more interesting information.
Content that you post online can make or destroy your marketing efforts. With low-quality content, don’t expect much success of your blog. Here is how you can create great content for your wellness blog.
Write Catchy Headlines
The first thing that people see when your blog pops up in their search questions are the headline. Thus the need to have then catchy and interesting.
According in a 2011 report, headlines that contain odd numbers are 20 percent more likely to get clicks than those containing even numbers.
Aim for Long-Form Content
Wellness blogs cover a wide variety of topics from beauty to hair loss and general health. This opens a world of possibilities of content writing.
The most popular post on Google have 1,140 to 1,285 words. This is known as long-form content and tends to rank higher than the average posts which have about 500 words. It allows you to discuss a topic more deeply and put in more keywords. This leads to more traffic and backlinks which in turn boosts your SEO efforts.
In general, wellness blogs target one or more field such as skin care or weight loss. It is important that the keywords used remain relevant to that niche. If, for instance, you are blogging about fitness use keywords related to sports supplements, exercise or fat loss. Use Google’s Keyword Planner to research your options.
Have a Call-to-Action
Make sure that every post ends with a call-to-action. Include what you would want your readers to do next, whether joining your email list or downloading an eBook.
For instance, if you write about stroke medications, end your post with learn more about Eliquis or any other drug you have covered. This helps your readers get more information on the topic.
Include Images and Videos
There is more to blog content that the text. Popular wellness blogs feature quality photos and actionable videos. Most likely, people will watch a how-to video than reading the text.