It is an amazing thing to have a new website. It is highly similar to receiving something from the Apple Store. It can bring you so much excitement about sharing to the world the senior living community and you begin thinking of senior living SEO ideas such as branding, color scheme, logo, flashy design, what your community is like, and the number of hits it will get, etc.
However, have you thought about what your website will be like? Most often, other people like your potential residents and caregivers see your website first and contact you from there. You only have a short window to provide them the details they need or they will go and look for the answers somewhere else. And all the flashy designs you have prepared can go to waste.
It is crucial that your website can connect to people’s emotions and engages them in a relationship once they go to your page considering how overwhelming the world has become with all the information being shared globally in an instant. It is why your entire attention should not just concentrate on the aesthetics of your senior living website since what you should be looking into is actually the number of customers you can attract from this thing, which is actually the most vital metric.
It helps if you have a beautiful and eye-catching marketing system but you should really be looking into how you can incorporate it to your marketing system so you can register new residents with ease and likewise assist in the sales process. It should not be an expensive digital brochure.
How to Make Sales Funnel Within Your Senior Living Website You only have less that 10 seconds to attract seniors and caregiver’s attention or they leave right away. There are various ways for seniors and caregivers in your area to get to your site. One of the method they use the most are search engines.
If you use pay-per-click to attract traffic, make it a point to secure your own landing page where people can find the information they are looking for with ease. In fact, you should be able to collect people’s contact details in each page of your site or even encourage you to give you a phone call.
Most senior communities do not require people to go to a particular page. They ask them to go to the homepage that are flashy but does not encourage them to do anything so no wonder people aren’t contacting them. Seniors want to deal with people and not just mere companies, so make yourself approachable.
You can easily get their contact information by providing a valuable information they may find useful like an email course of videos and proceed from there.
You can easily establish a great relationship with your senior living community by ensuring you follow up on them after they visit your site.
This is a sure way to stand out from your competitors who send out a standard and boring company style newsletter once a month. You won’t have a hard time shining out from the rest and getting a monthly newsletter they can learn a lot from you is just an added bonus.