There are many methods you could use when needing to find a professional commercial photographer. Below are some of the primary search approaches that you can try.
Check the local business directories, and you are almost sure to find some qualified local photographers. You might have to search more if you live in a very remote area. Due to the proliferation of internet directories that generally end up being less fruitful, most specialist commercial photographers prefer not being listed in paid printed directories. Hence, you have to search online so as not to miss these photographers.
You’ll discover a wealth of specialist photography directories and much more generic business directories. The great ones will offer a useful link to this photographer’s home page that is an important advantage over the published directories. As with the printed directories always make an effort to narrow your search to only include professional commercial photographers or else the majority of these results will be family portrait and wedding photographers. It is a convenient search method if it is done well.
The major search engines will be sure to offer you a comprehensive list of local photographers. As done in all searches, to narrow down your search to include commercial photography, you should search for commercial photographers in your location. If that isn’t effective, consider replacing your location with a huge town or neighboring city. Don’t make the error of just clicking on the hyperlinks on the very first page or only clicking on the paid listings for that matter. Just because a photographer invests a lot of money to be listed number one on a major search engine does not make them the right individual for your project.
The majority of the professional photographic bodies functioning in your local area might provide you some practical info on all of the components of having and commissioning photography. Know that although those photographers prefer to be a part of those clubs and associations, many don’t. It is not because they are not well-known or professional in their area, but because they just do not feel comfortable with these memberships. Being a member of these bodies just shows that the photographers in their membership subscribe to their principal but does not ensure reliability, quality or any professional code of behavior. Thus, don’t dismiss or be unconvinced by the non-members.
Word of mouth is still a potent marketing tool for any company and one you could use if you are looking for any local trade. You can request someone to provide a recommendation and ask as many questions as you can. You can even see the photographer’s imagery by going through the portfolio part of their site.