Owner of Orange County Audiovisual Company, Good Sounds, Talks About the Secret to Running a Successful Business for Almost 40 Years

As the founder of one of the first companies on the West Coast doing audiovisual integration for high-end residences, Mitch Goodz has pretty much seen it all. When he came to Orange County, California in 1980 to start a custom audio installation company, this type of company was pretty much unheard of. At that time, those who wanted high-quality sound systems in their homes were using repurposed professional-grade products typically only seen in Hollywood studios. They had an industrial look that didn’t necessarily fit in with high-end home design. Goodz’s vision was to source high-quality audio products that could be adapted so as to not detract from a home’s design.
Even though he was offering something not previously available, Goodz was met with resistance from custom home designers and builders who either didn’t understand what he was doing or didn’t see the need for such a service. But Goodz stuck … Read the rest