Make use of giveaways to bring traffic to your site. You don’t have to give away the store to make this work, but give your visitor something they are going to find of value. Enough value that they will take the time to complete the opt-in container on your site.
Grocery stores and other retailers have been carrying it out for years: They use a seriously reduced price on a few items, called loss leaders, to get customers in the door. The thinking, of course , is that you’ll come set for asparagus that’s on sale and wind up buying the rest of your food there too.
Online special gifts can be even less complicated or more cost-effective for you. Consider writing a short pamphlet or imbuzz to provide if they enter your site. While it might not exactly take long to put together the e-book, it must provide quality information that your potential customer will need. For example, write on tips to keep kids safe i. e., an e-book addressing online computer safety for teens. (more…)